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TRUTH #1 Marketing Factors
There are two main marketing factors that will determine the final outcome of your house sale price. The first marketing factor is your asking price and the second factor is marketing and promotion. If either of these factors are neglected you may be in for a big let down during your sale. Our initial meeting will usually involve an inspection of your home, and then a discussion of your asking price and a marketing & promotion discussion.
The first major marketing factor for you is that you must determine how your asking price will compare relative to the other homes on the market. It is important to remember that I am not bidding for your business when we discuss the pricing your home. Some sellers may interview two or more agents for the job of selling their home. In most cases, this is a good idea, BUT, some seller's are tempted to list with the agent who quotes them the higher asking price, only to be exceptionally disappointed two weeks after listing the home when they realize that their home is far overpriced and now a large price reduction is necessary to get "in line" with the competition.
Unfortunately, some agents use this "high price tactic (BONUS TRUTH) " to try and obtain your listing and then "hammer" you for price reductions a few weeks later. (I am sorry to be so blunt, but this can be happen and in the end, it only hurts you more).
Our common goal is to accurately determine what a Purchaser in today's market would be willing to pay for your home and then you can set your asking price accordingly.
TRUTH #2 Market Value
Kathy will help you strike just the right balance to maximize your return and minimize the length of time that your home is on the market.
The listing agent does not establish the price of your home, the Purchaser does. My evaluation process for your home price is very thorough and precise. I will provide you all the information and recommendations but you ultimately decide the asking price of your home. Of course if your home is over priced it will sit on the market and you will not receive offers that are acceptable to you. Also, you don't want to under price your home either (as you could be giving away part of the equity in your home). Thus, I will help you strike just the right balance to maximize your sale price and minimize the inconvenience to you.
And yes, ultimately the price of your home is established by the Buyer, but that doesn't mean you can't do things to to enhance your bottom dollar. Preparing your home for sale can be a critical area for you to take care of before you sell. Within this website you will find pages that are titled " Make Sure Your Home is Exciting! " and " 79 Ideas and Suggestions to get you more $$" where I offer many tips to help you in this area - a MUST READ .
Occasionally a major item needs to be rectified, but the "rule of thumb" is to leave the expensive things and do the "sweat equity" items. These minor renovations should be fixed or they will end up detracting from your home's overall presentation. If you need to hire a professional I can make some recommendations. When we do the walk though your home we can discuss possible improvements that would help you. Be careful, one of the Seller's Costliest Mistakes is to invest too much money in the wrong places.
TRUTH #3 Marketing Plan
Another major factor of home selling is the marketing. This is where you will need to heavily scrutinize your prospective Agent. What is he or she going to do for you and if he doesn't do it, can you fire your agent?!!. You can fire me at any time if I do not live up to my obligations. See here about firing me!.
Is your Agent recommending only to to sit public open houses and advertise? Watch out with this because too much reliance on these options can be a telltale sign that your Agent may be inexperienced.
The process is not an experiment in marketing but the application of a system that is proven over 18 years.
It has been proven that these methods of marketing are not nearly as effective as you may think. These are the most visible and tangible ways that an Agent can show you that he or she is working, but usually not the most effective for you and your sale. Look at my 16 point marketing plan that has evolved over my career. The trial and error phase has been worked through.
The process of selling your home is not an experiment in marketing, but the application of a system, a system that works. My " 16 point Marketing Plan " is included for your review. If you would like an explanation of any of the items, please call me at 416-236-1241 or email me. It is a great plan that I am proud of because time and time again it has been proven successful in selling my clients homes for the most money.
Read about The Truth in Advertising
Other parts of the Marketing Plan involve systems and techniques that use technology as a springboard to ensure that your home is exposed to as many of the right people as possible. Email, broadcast faxing, the Internet, the Toronto Real Estate Board (TREB) Multiple Listing Service, pre-built databases, interoffice couriers, 290 agents at our company in Etobicoke and direct mailings are pivotal strategies that will give your home the edge over the competition.
TRUTH #4 Real Estate Agents
The majority of real estate transactions take place with the assistance of a real estate agent, and for good reason. Working with a professional real estate agent is the most efficient and cost effective means of selling your home and will help make your move an easy, hassle-free experience. Read more about working with agents rather than FSBO here.
TRUTH #5 "The" Real Estate Secret
You may notice when reviewing my " 16 point Marketing Plan " that much of my promotional activity revolves around marketing and networking with other Real Estate Agents. This is because the chances are greater that it will be another agent who brings the buyer who will eventually purchase your home. Yes, admittedly I have a better chance of selling your home than most other agents. This is because I will be aggressively promoting your home to the public, but the reality is that it's likely another agent will bring the eventual purchaser.
For this reason, I spend time and effort on the "behind the scene conversations and negotiations" between us agents. This can be very critical to your sale.
This is why experienced Agents such as myself, that know the real estate business, do not rely solely upon open houses and advertising to sell our clients homes. We rely upon our expert ability to deal fairly and honestly with the other real estate agents. This ultimately works in your best interests and should result in the highest eventual selling price.
Now you know that it's my marketing to the other Real Estate Agents and effectively communicating with the other Agents that is one of the " inside secrets " to successfully selling your home.
Bonus TRUTH RE/MAX You must agree, listing your home with Re/Max will give you a distinct advantage over all the other companies in Etobicoke and surrounding areas, when selling your home. See the PROOF here. It isn't just fluffy advertising - the full-time Agents at Re/Max do make a difference.
That is the reason Re/Max is so successful, they never lose site of the fact that without top producing Agents you cannot have a top producing organization. It's simple really, the Re/Max system was designed by top producing Agents for top producing Agents.
RE/MAX Ontario Atlantic has attracted more of the best Agents in the business than any other real estate company ever has in the history of real estate. I have been a member of Re/Max for over fifteen years and have established the networking foundations within the organization that will help to maximize the exposure of your home to Etobicoke's top producing real estate organization. In Etobicoke no other company comes close to the exposure and market share of RE/MAX.The High Price Tactic (another BONUS TRUTH)
Would you like to receive a FREE Quick Over-The-Internet Home Evaluation it will only take you a few minutes to complete and you will know the value of your home to help you make the best decision for yourself and your family.
Of course, there are Kathy's 5 WRITTEN Guarantees just in case you are not convinced yet that Kathy is the right Agent for you!
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