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Next Step in Kathy Gordon's Selling Process

NOTE: Please read numbers 63 to 79.   They can be critical to your sale!  (Maybe you wanted buyer Tips)

79 proven ideas to get your home sold in today's real estate market, ideas and suggestions that other agents just don't give you

These 79 Ideas and Suggestions will Help You Improve Your Sale Price by $1000 TO $5000 - These are ways to help you sell Your Home (some are Quick Easy Fix Ups) Faster and for Top Dollar!

SETTING THE "STAGE" these are some preliminary thoughts...

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Kathy Gordon!          homes and listings for sale in Etobicoke and the GTA Send Kathy an E-mail

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GENERAL make those repairs, no matter how minor

1. Make those minor repairs - no matter how minor.
2. Whatever the season, do some spring cleaning.
3. Have a yard sale or pack away in boxes those items that clutter.
4. Create the illusion of spaciousness.
5. Give your rooms a light, bright look.
6. Use colour and lighting to draw attention to your homes best selling features.
7. Disguise unsightly views- remove heavy curtains, let the light in.
8. Eliminate unpleasant odors.
9. Avoid eccentricities- remove those beaded curtains!
10. Accessories can make or break a room- avoid clutter.
11. Display photos that show your home during other seasons.

YOUR HOME'S FRONT DOOR AND PORCH

12. Create a welcoming spot in colour- flower pot, paint front door.
13. Invest in a new doormat.
14. Open curtains, have sparkling windows.

YOUR HOME'S ENTRY HALL

15. Create a dramatic focal point - e.g.., flowers, poinsettia, antiques.
16. Add spaciousness with a well placed mirror.
17. Improve floor appearance here, if nowhere else (except kitchen).
18. Clean out your coat closet.
19. Create the illusion of an entry hall if you have none-narrow table, open bookcase, railing, its own lighting area.

YOUR HOME'S LIVING ROOM AND FAMILY ROOM

20. Treat these rooms as if they were stage settings-games room suggests good family life, a guitar is warm, a dictionary, half finished crossword puzzle- let the buyer imagine living in your home.
21. Highlight your fireplace, decorating the mantle or above with picture.
22. Improve traffic flow in these rooms.
23. Draw attention to exposed beams or a cathedral ceiling.
24. Don't let the TV dominate or be the focal point of the room.

YOUR HOME'S DINING ROOM OR DINING AREA

25. Set the scene by setting the table and add a centerpiece.
26. Make a large dining room into, say, a dining room and a small library or add a desk.
27. Visually enlarge a small dining area-remove leaves, place against wall, remove extra side chairs or large pieces.

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YOUR HOME'S KITCHEN

28. Use props to set the scene- open cookbook, basket of eggs, bunch of carrots on a cutting board, ceramic mixing bowl with whisk, etc.
29. Make it smell great- simmer Christmas brew, bake bread, bowl of lemons, fresh coffee, cinnamon sticks etc.
30. Expand your counter space, store small appliances, use a moveable cart.
31. Create more storage space-neat organized shelves, hanging pot rack.
32. Accent kitchen windows-plants, bird feeder outside window.
33. Make small kitchen appear larger-repaint white (walls recede), light curtains, mirror.
34. Highlight an eat-in area, set the table, fruit as a centerpiece.

YOUR HOME'S LAUNDRY ROOM

35. Make it cheerful and appealing.
36. Double duty- corner table or chair, sewing area, set the stage.

YOUR HOME'S STAIRWAYS

37. Make them safe- lighting, clutter-free, rail, carpet or runners secure?
38. Add visual interest- plant stand on landing, wallpaper can narrow.
39. Improve appearance of stair treads, clean or paint.

YOUR HOME'S BEDROOMS

40. Create a master bedroom "suite" effect ("Large is Better")- avoid busy patterns, small desk, chair with lamp, etc.
41. Tackle your closets, clear clutter, clear floor, organize shelves, smell.
42. Add storage boxes under the bed if you need more storage.
43. Depersonalize teenagers rooms- at your own risk!

YOUR HOME'S BATHROOMS

44. Create a look- plants, glass bowl of shells, pictures, fresh towels, magazine rack, etc.
45. Colour- grey and rose, all white- add some accent colours.
46. Invest in a new shower curtain and/or bath mat.
47. Improve (not replace) your floor covering, scrub and clean.
48. Put out fresh towels and soap.
49. Add a pretty dish of potpourri.

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YOUR HOME'S BASEMENT

50. Make it as pleasant as possible- erase all signs of dampness or mildew.
51. Increase wattage of all bulbs to brighten up.
52. Set it up as a games room or teen room -Ping-Pong table, bright posters.
53. Highlight a workbench area, dust, clean and organize.

YOUR HOME'S DRIVEWAY AND GARAGE

54. Fix up driveways for first impression impact.
55. Enlarge and improve appearance of garage with lights, clear floor, organized shelves.

YOUR YARD

56. Avoid an overgrown, unkempt look- prune, cut lawn, edge carefully.
57. Mark property boundaries if fences or lines don't exist.
58. Use flowering plants to dress up your yard.
59. Draw attention to special trees- flowers at base to draw eye in.
60. Play up flat areas- badminton set or volleyball net.
61. Set up a backyard living/dining area- picnic table or rocking chairs.
62. Let your pool help sell your home- clean, open earlier or close later, if winter, have photo of pool in summer, draw up a pool information sheet including costs, upkeep time, installation date, pool size and pool items included with your home.
E-mail Kathy by clicking here or phone her at 416-236-1241

Unlocking your homes potential (recent post on our blog):

There is an old expression “can’t see the forest for the trees” which applies to real estate more than you would think. One of the most important things you can do to prepare your house for the market is de-cluttering. Think of the clutter as the trees and your house is the forest. Most people find it hard to see the potential of a house if they are hung up on the moose head over the mantle, pink rocking horse taking up most of the kid’s room or the oversized armoire in the master bedroom. 

Usually some clean up and a fresh coat of neutral paint is all it takes to give your potential buyers the opportunity to envision themselves in your house.  De-cluttering, de-personalizing and organization not only better showcase your home but opens buyers minds up to all they can do with your space.

Often a fresh approach at furniture placement or the houses decor can provide a possible buyer with a blank canvas. The next step after de-cluttering is staging. Highlighting your homes best features allows people to realize its value.

If you do as little as possible to prepare your home for sale it can often result in low-ball offers or your house languishing on the market longer than expected.Maximizing your homes space and potential inspires others in so many ways.  Buyers have the chance to mentally place their furniture, envision their favourite wall coloures or even place themselves sitting by the fire reading a book. Staging also maximizes the number of potential buyers who can see all that your house has to offer them.

 

THESE ARE IDEAS #63 TO #79, READ THEM CAREFULLY.
THEY COULD BE KEY TO YOUR SALE!

WHEN YOUR HOME IS SHOWN

63. Be willing to show your home (practically) any time -yes it's an inconvenience to show your home at dinner time, but if the people buy your home, isn't it worth a re-heated dinner?
64. Have a family game plan for last minute showing- dust the table, put the dishes in the dishwasher, have kids clean their rooms, hide those damp pantyhose hanging on the shower rod - don't dare apologize about the condition of your home! (This will start buyers out on a negative)
65. Air out your home an hour before showings- smell better, wide open windows on a nice day with a gentle breeze ruffling your curtains.
66. Set your thermostat at a comfortable temperature -this is not the time to economize.
67. Light a fire in the fireplace to set the mood.
68. Turn on lights in each room- brightens up your home.
69. Put pets out and send children to play at the neighbours (if possible).
70. Keep out of sight when your home is being shown- buyers feel uncomfortable when you're around. The benefit is they can more easily imagine the house as their own when you're not around.
71. Never volunteer information (you won't be there if you follow the previous tip). Resist the urge to tell them how great it is to have a bus stop out front for your children, as you may learn later that the prospective buyers have no children, work the evening shift and love to sleep in late in the morning.
72. Don't be compelled to apologize for what you may see as one of your home's weaknesses, you may be moving because of the traffic noise of that newly built highway, yet the buyer may be moving in your area because of the very proximity of the highway for quick commuting. Let the salesperson do the job of selling.

OTHER IDEAS AND CONSIDERATIONS

73. Draw up a floor plan if you don't have one- it's a visual selling tool and they'll remember your home much better after they leave.
74. Some purchasers want to know what your heating, electricity, water and sewer costs are per month and also sometimes want to see warranties on appliances. Have this information available if asked.
75. Tell everyone you meet that your home is for sale- why keep it a secret, word of mouth is a strong selling aid.
76. Remain optimistic, it's easy to get discouraged after your home has been shown ten or twelve times, but you've done everything to make your home more salable, so don't take it personally. Keep in touch with me, I'll be continually updating you as to market activity. Remember someone is going to walk through your front door and fall head over heels in love with your home. After all, you did.
77. Don't be afraid to accept your first offer. If you've priced your home right, we may get an offer in the first week that is very close to the asking price. Don't panic and think your home is under priced, it means that the prospective buyers appreciate your home and want it badly.
78. Don't forget that every buyer wants to feel that he has got a "deal"- that is one reason you built bargaining leeway into your price in the first place.
79. Don't be afraid to call me any time with what may seem to be the smallest of questions. That's what I'm here for, to service you and get your home sold in the quickest time, with the least amount of inconvenience, and at the best price and terms for you.

This list has come from my personal experiences and some books I have read over the years. I hope you have found it helpful and if you have any ideas, please let me know and I'll add them to the list.

Working together to get your home sold.
Signed, Kathy Gordon, Sales Representative
Real Estate Representative

WARNING: This information is Not intended to solicit listed properties. It shares with you some vital information and questions to ask, so you can make the best decision for yourself and your family.

Below is a recent post from our Etobicokecondos blog which illustrates the pros and cons of extensive renovations:

This past Saturday team Etobicokehomes4sale did what they often do on a Saturday morning, watched HGTV. Sarah’s House was on.  Kathy has followed Sarah Richardson avidly for some years and enjoys seeing her take what can be described as a fixer-upper and well, fix-it-up. Personally my favourite was season three which featured the over-hauling of an old farmhouse. Sarah doubled the size of the house and made the most fantastic country escape.

We watched the Grand Finale of season one where Sarah took a home in Rosedale she purchased for $580, 000. A little research revealed to us that another house on the street sold for $1, 179,000 that same year. The difference between the two being that the one Sarah bought backed onto the train tracks and the other was located on the opposite side of the street.

After 8 months and extensive renovations to the interior and exterior of the house Sarah put the house back on the market listing it for $1.16m. Despite the one obvious setback (the train tracks directly behind the property) the house sold for $1.2m. Due to the quality work and attention to detail Sarah is known for she took a house from less than $600k to $1.2m in less than a year. Granted she put approximately $420k into the renovations. Subsequently the house has sold twice and the value has increased slightly each time.

The location has to be a huge factor in the property having been sold 3 times in less than 5 years with the selling price only having increased by $118k since Sarah sold it in 2007.

This is the perfect example of location, location location being key. At the same time it is a prime example of how some tender love and care (ahem- hefty bank account) can easily take a dull house and make it brilliant.

Below is the before of the house when Sarah first bought it. It was nearly impossible to find an after of the exterior so you will have to be contented with a link to Sarah’s House featuring after shots of the interior.

 

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You may be thinking about a move ~ and when you are ~ there's lots to think about. Choosing the right Agent is the biggest decision you face ~ Whether you're planning to move now or in the future ~ I urge you to E-mail me or call my office and you will receive your

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