Setting the price for your home is challenging. Too low, and you leave money on the table. Too
high, and you scare away buyers to other properties. To complicate all this, your home is an
emotional asset—it’s hard to see it objectively.

Pricing is something agents spend their careers refining and mastering. They combine intimate
local and national market knowledge, an exhaustive study of similar homes for sale, and an
analysis of past sales to come up with the optimal list price. And then they combine that with your
unique needs to pick a price that fits you.
It’s no easy task, but it’s a critical one. Pricing your home right
the first time results in more exposure, more showings, more
offers, and ultimately, the highest price for your home.
If you want to get as much for your home as possible within a
reasonable time frame, you need to get the price right.

First, it is important to understand that only the market can
determine the ultimate value of your home. That said,
choosing the optimal list price is essential to maximizing your
home’s value. If you price too low, you risk not getting as
much as you can for your property, but price too high and you
risk losing potential buyers who may think your property is out
of their price range and you help your competition sell faster.

Posted by Kathy Gordon on
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